Privacy policy

Last updated: April 30, 2025

This Privacy Policy explains how Amaora (the “Site”, “we”, “us” or “our”) collects, uses and discloses your personal information when you visit, use our services, make a purchase on amaoraparis.com (the “Site”), or otherwise communicate with us about the Site (collectively, the “Services”).

For the purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, or any other person whose information we process in accordance with this Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for operational, legal or regulatory reasons. When we do so, we will post the updated Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources, as described below. The information we collect and how we use it depends on how you interact with us.

In addition to the specific uses set out below, we may use any of the information we collect to communicate with you, provide and improve the Services, comply with applicable legal obligations, enforce our Terms of Service, and protect or defend the Services, our rights, and the rights of our users or others.

Personal Information We Collect

The types of personal information we collect depend on your interactions with our Site and Services. When we use the term “personal information,” we mean information that identifies, relates to, describes, or can be reasonably associated with you.

Information You Provide Directly

Information you submit directly through the Services may include:

  • Contact details, such as your name, address, phone number, and email.

  • Order information, such as your name, billing address, shipping address, payment confirmation, email, and phone number.

  • Account information, such as your username, password, security questions, and other information used for account security.

  • Customer service information, such as the content of messages you send us via the Services or other communication channels.

Some features of the Services require you to provide certain information. If you choose not to provide it, you may not be able to use or access those features.

Information We Collect Automatically

We may automatically collect certain information about your interactions with the Services (“Usage Data”). We may use cookies, pixels, and similar technologies (“Cookies”) to do this.

Usage Data may include:

  • Device information

  • Browser information

  • Network connection data

  • IP address

  • Information on how you interact with the Site and your account

Information We Receive from Third Parties

We may also receive information about you from third parties, such as:

  • Service providers supporting our Site and Services (e.g. hosting, analytics, logistics).

  • Payment processors, who collect payment details (e.g. bank account, credit or debit card, billing address) to process your payment and complete your order.

  • Third parties that use tracking technologies (pixels, tags, SDKs, cookies, etc.) when you visit our Site, open or click our emails, or interact with our ads.

Any information we obtain from third parties will be processed in accordance with this Privacy Policy. See also “Third-Party Websites and Links” below.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide the Services and perform our contract with you, including:

  • Processing payments

  • Fulfilling orders

  • Sending account, purchase, shipping, return or exchange notifications

  • Creating and managing your account

  • Organizing delivery and handling returns

  • Operating features related to your account

We may also improve your shopping experience by enabling our e-commerce platform provider to match your account with other services you may use. In such cases, your information is processed in accordance with their privacy policies.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as:

  • Sending marketing, promotional, or advertising communications by email, SMS, or post

  • Showing you ads for our products or services on our Site and on other websites

  • Personalizing content and offers

If you are located in the EEA, the legal basis for this processing is our legitimate interest in promoting our products (Art. 6(1)(f) GDPR), unless consent is required.

Security and Fraud Prevention

We use your personal information to detect, investigate, and act against fraudulent, illegal, or malicious activity.

If you create an account, you are responsible for keeping your login details secure. Do not share your username, password, or access details. If you suspect your account has been compromised, contact us immediately.

For EEA users, this processing is based on our legitimate interest in securing our website and Services (Art. 6(1)(f) GDPR).

Communication and Service Improvement

We use your information to provide customer support, respond to your questions, and improve our Services. This is based on our legitimate interest in operating an efficient and responsive business (Art. 6(1)(f) GDPR).

Cookies

We use cookies to operate and enhance our Site and Services, remember your preferences, analyze traffic, and personalize content and ads.

For details on cookies used in connection with our store platform, please refer to:
https://www.shopify.com/legal/cookies

You can configure your browser to delete or block cookies. Note that disabling cookies may affect the functioning of the Site and limit certain features.

Blocking cookies may also not fully prevent information sharing with third parties such as advertising partners.

How We Disclose Personal Information

In certain circumstances, we may share your personal information with third parties for contractual, operational, or legal reasons, including:

  • Service providers (e.g. hosting, IT, payment processing, order fulfilment, logistics, analytics, customer support, cloud storage).

  • Business and marketing partners who help us deliver services and advertising (they will use your information in accordance with their own privacy notices).

  • At your request or with your consent, for example when shipping products via third parties or using social media widgets or integrations.

  • Affiliates / group companies, as part of our legitimate interest in operating our business.

  • In connection with a business transaction, such as a merger, acquisition, restructuring, or insolvency.

  • To comply with legal obligations, respond to subpoenas, court orders, lawful requests, enforce our Terms, or protect our rights, users, or third parties.

We have disclosed the following categories of personal information for the purposes above:

  • Identifiers (basic contact information, account and order details)

  • Commercial information (order data, purchase history, customer service info)

  • Internet / network activity (Usage Data)

  • Geolocation data (e.g. IP-based location)

Recipients may include: service providers, business partners, marketing partners, and affiliates.

We do not use or disclose sensitive personal information for purposes that would require your consent beyond what is permitted by applicable law, nor do we use it to infer characteristics about you.

With your consent, we may share personal information for advertising and marketing activities as required by law.

Third-Party Websites and Links

Our Site may contain links to websites or platforms operated by third parties. If you follow such links, you should review their privacy and security policies and terms of use.

We are not responsible for the privacy, security, accuracy, or reliability of third-party sites or content. Information you share on public or semi-public areas (including social media platforms) may be visible to others and is not governed by this Policy.

The inclusion of third-party links on our Site does not imply our endorsement, except where explicitly stated.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has provided us with personal information, you may contact us using the details below to request deletion.

As of the effective date of this Policy, we do not knowingly “sell” or “share” (as defined by applicable law) the personal information of individuals under 16 years of age.

Security and Retention

We use reasonable technical and organizational measures to protect your personal information. However, no system is perfectly secure, and we cannot guarantee “absolute security.”

Information transmitted over the internet may not be fully secure during transit. Do not send sensitive information via unsecured channels.

We retain your personal information only as long as necessary to:

  • Maintain your account

  • Provide the Services

  • Fulfil legal obligations

  • Resolve disputes

  • Enforce our agreements and policies

Your Rights

Depending on your place of residence, you may have some or all of the following rights regarding your personal information:

  • Right of access / to know: request access to the personal information we hold about you.

  • Right to deletion: request deletion of your personal information.

  • Right to correction: request correction of inaccurate personal information.

  • Right to data portability: request a copy of your data or its transfer to a third party, where applicable.

  • Right to opt-out of sale, sharing, or targeted advertising: request that we do not “sell” or “share” your personal information or use it for targeted advertising, as defined by law. If you visit our Site with Global Privacy Control (GPC) enabled, we may treat this as an opt-out request where required.

  • Right to restriction of processing: request that we limit how we use your personal information.

  • Right to withdraw consent: where processing is based on consent, you may withdraw it at any time.

  • Right to appeal: if we deny a request, you may have the right to appeal our decision.

You can manage some preferences directly via unsubscribe links or account settings. You can also contact us using the details below to exercise your rights.

We will not discriminate against you for exercising your rights. We may request information to verify your identity before responding (such as your email or account details). You may also authorize an agent to act on your behalf, subject to appropriate proof and identity verification.

Complaints

If you have concerns about how we handle your personal information, contact us using the details below.

If our response does not resolve your concern, you may (depending on your location) have the right to:

  • appeal our decision directly with us, and/or

  • lodge a complaint with your local data protection authority.

International Users

We may transfer, store, and process your personal information outside your country of residence. Your data may be processed by our staff, service providers, and partners in other countries.

Where we transfer personal information from the EEA/UK to countries without an adequacy decision, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent instruments, unless another lawful basis applies.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or wish to exercise your rights, you can contact us at:

Email: medusaeparis@gmail.com
Address: 500 4th Street Northwest, Ste 102, Albuquerque, NM, 87102, US

Unless stated otherwise, we act as the data controller of your personal information.